We laughed almost the entire time. It was so much fun.
I had the pleasure of working with an aspiring personal trainer who wanted to kick off her brand with a fun photoshoot. Luckily for us, she is a member of the Lake Michigan Yaht Club in New Buffalo, MI which gave us access to their beautiful private beach. It's always good to consider your resources and what you might have access to that the general public does not. We were able to get great beach photos without all of the crowded beach woes.
With every branding photoshoot, it is important to have a few keywords of focus that embody the message you want to convey to your target audience. Some keywords I focused on while shooting and guiding her posing were: fun, relatable, health, confidence, and strength.
Let's see how those keywords translated to amazing branding photos...
